AI integration for the website you already have
You do not need a new website to use AI. We add practical features, such as smarter search, writing tools, summaries or recommendations, to your existing WordPress, Shopify or custom site through the OpenAI, Claude or Gemini APIs, built securely and with costs under control.
AI Integration for Existing Sites
Many businesses have a site that works well and a list of AI ideas: generate product descriptions in the admin, summarize long reviews, translate content, answer questions on a page or tag incoming form submissions. The obstacle is usually not the idea but the integration. Quick plugins often expose API keys in the browser or run up unpredictable bills.
We integrate AI the way any production feature should be built. API calls run on the server, never from the visitor's browser, with keys stored in environment variables or a secrets manager. Requests are rate-limited, responses are cached where possible, and usage is capped and monitored. We pick the model that fits the job, and smaller, cheaper models are often enough for routine tasks.
Because we have been building and maintaining WordPress, WooCommerce and Shopify sites since 2010, we integrate in a way that respects your theme, plugins and update cycle. The new feature should feel like it was always part of your site, and it should keep working after the next update.
What You Get
Use case review
We look at your ideas, estimate the value, cost and risk of each, and recommend which to build first and which are not worth it.
Model selection
We test OpenAI, Claude and Gemini models on your real examples and choose the best balance of quality, speed and cost, with the option to switch later.
Server-side integration
We build a WordPress plugin, Shopify app or backend service that calls the AI API from the server, keeping keys private and validating every input.
Admin and front-end features
Typical features include writing assistants for posts and product descriptions, summaries, translations, classification of form entries and on-page Q&A for visitors.
Cost control
We add usage limits, caching, batching and model routing so cheaper models handle simple tasks, plus a usage view and spending alerts.
Privacy and safety
We limit what data is sent to the model, strip personal details where possible, moderate user inputs and outputs, and document which provider processes what.
Our Process
Discovery
We review your site, hosting and code base, and agree the features, success criteria and budget limits.
Prototype
We build the feature on a staging copy, test it with real examples and compare models where that helps the decision.
Production build
We add error handling, limits, logging and fallbacks so your site keeps working even if the AI service is slow or unavailable.
Release and support
We deploy, monitor usage and quality during the first weeks, and hand over documentation for your team.
Deliverables
- AI features integrated into your existing site, tested on staging and then released live
- A custom plugin, app or backend service with server-side API calls
- Usage limits, caching and cost monitoring configured
- A model comparison summary for your use cases
- Documentation on settings, prompts, costs and how to switch providers
Tools & Platforms
We pick tools for your project, not the other way round. If you already use a platform, we work inside it.
Related Results
RAG chatbot and AI knowledge base
Visitors emailed the same questions again and again. A GPT-5 chatbot trained on the site’s own pages and documents now answers them with sources, around the clock.
AI shopping assistant and semantic product search
Keyword search missed products when shoppers described what they wanted in their own words. Semantic search with exact-match filters fixed that, answering in under 200 ms.
Growing an education publisher past a million pageviews
Speed and SEO work took a speech-language education publisher past one million pageviews and doubled traffic on a niche sister site. Two ecommerce sites were then merged into one domain.
AI Integration for Existing Sites: Questions Answered
Will this work with our current theme and plugins?
In most cases, yes. We build features as a separate plugin, app or service rather than editing your theme files, so updates to your theme and other plugins do not overwrite them. Everything is tested on a staging copy first to catch conflicts before they reach your live site.
How do you keep AI costs predictable?
We estimate usage for each feature before building, set hard monthly limits with your provider and in our own code, cache repeated requests, and route simple tasks to smaller models. You also get a usage view, so the monthly bill from your AI provider holds no surprises.
Is our data sent to OpenAI, Anthropic or Google?
Only the text needed for each request is sent, and only to the provider you choose, over its paid business API. Under current API terms these providers do not use that data to train their models by default, and we review the terms with you. Sensitive fields can be removed or masked before anything leaves your server.
What does an integration cost, and what do you need from us?
Cost depends on the number of features, your platform and code base, how much interface work is needed and the testing involved. We fix scope and price before starting. From you we need staging or admin access, hosting details, an AI provider account or permission to set one up in your name, and examples of the content the feature will handle.
Often Paired With
RAG Chatbots
Chatbots that answer from your own documents, products and pages, so replies stay accurate and on-brand.
Explore RAG ChatbotsAPI & Third-Party Integrations
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Explore AI Features for Mobile AppsLet's Talk About AI Integration for Existing Sites
Send a short brief and get a fixed scope, timeline and price, plus an honest view of what is worth doing first.
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