Shopify Store Development and Migrations
We build Shopify and Shopify Plus stores on custom Online Store 2.0 themes, set up the apps you need without the ones you do not, and move stores from WooCommerce or Magento without losing products, customers or search traffic.
Shopify Store Development
Shopify takes hosting, security and checkout infrastructure off your plate, which is why many growing brands choose it. The common problems come later: a purchased theme modified until it is hard to update, a long list of apps each adding scripts to every page, and product data that does not use metafields properly, so merchandising depends on hard-coded content.
We build themes in Liquid on the Online Store 2.0 architecture, with sections and blocks your team can rearrange in the theme editor, and metafields and metaobjects for structured product information like specifications, sizing or ingredients. Apps are chosen carefully and reviewed for their effect on page speed. On Shopify Plus we work with checkout extensibility and Shopify Functions for checkout customizations, discounts and delivery rules, rather than older approaches that Shopify has retired.
Migrations get the most care, because that is where stores lose revenue. We map every product, collection, page and blog URL from WooCommerce or Magento to its new Shopify path and set up 301 redirects so links and search equity carry over. Customers, order history and reviews are moved with the right tools, and we compare counts before and after launch so nothing goes missing.
What You Get
Custom Online Store 2.0 theme
A Liquid theme built with sections and blocks, so your team can build landing pages and rearrange templates in the theme editor without code.
Product data with metafields
Metafields and metaobjects for specifications, sizing, care notes and other structured content, displayed consistently across product templates.
App selection and setup
We recommend and configure apps for reviews, subscriptions, search, shipping or loyalty, and check each one's script weight before it goes live.
Shopify Plus customization
Checkout UI extensions, Shopify Functions for discounts and delivery rules, B2B catalogs, and older Shopify Scripts moved over to Functions.
Migration from WooCommerce or Magento
Products, variants, collections, customers, order history and content moved with verified counts, plus image and description cleanup where needed.
URL mapping and redirects
A full URL map from the old platform to Shopify, with 301 redirects imported and tested so existing links and search rankings have the best chance to carry over.
Our Process
Scope and data review
We review your current store, catalog, apps and traffic data, then agree a written scope, migration plan and fixed price.
Theme build
We build the theme on a development store or unpublished theme, so you can review real templates with your products before anything changes on the live store.
Migrate and verify
Data is moved, URLs are mapped and redirects are imported. We check product, customer and order counts against the source and test a sample of old URLs.
Launch and watch
We switch the domain at a low-traffic time, test checkout with real orders, and monitor Search Console and 404 reports after launch to catch anything missed.
Deliverables
- A custom Online Store 2.0 theme in your Shopify account
- Metafield and metaobject definitions for structured product content
- Configured apps with a note on what each one does and costs
- A complete URL map and imported 301 redirects
- A migration report comparing record counts before and after
- A theme editor guide for building pages and updating sections
Tools & Platforms
We pick tools for your project, not the other way round. If you already use a platform, we work inside it.
Related Results
Growing an education publisher past a million pageviews
Speed and SEO work took a speech-language education publisher past one million pageviews and doubled traffic on a niche sister site. Two ecommerce sites were then merged into one domain.
PageSpeed from 42 to 100 without a redesign
An agency-built site scored 42 on mobile and desktop. Cleaning up code, images, fonts and caching took it to 100 on both, without changing the design. The target was 80.
Keeping a WordPress estate green, month after month
Ongoing INP, LCP and CLS work moved 30 pages out of the red in Search Console and keeps PageSpeed, GTmetrix and Search Console reports green through theme and plugin changes.
Shopify Store Development: Questions Answered
How much does a Shopify build or migration cost?
It depends on the number of custom templates, how much product data needs restructuring, the apps and integrations involved, and for migrations, the size of the catalog, customer and order history. Shopify Plus checkout work adds scope. We agree a fixed price after reviewing your store and requirements.
Will I lose my Google rankings when moving to Shopify?
No one can promise rankings through a platform change, but most losses come from missing redirects, changed content or broken internal links, and those are preventable. We map every indexed URL, set up 301 redirects, keep page content and metadata in place and monitor Search Console after launch to fix problems quickly.
Do I need Shopify Plus?
Not always. Plus makes sense when you need checkout customization, B2B features, higher automation through Shopify Flow, or multiple expansion stores. Many stores run well on standard plans. We will tell you which features you would actually use before you commit to the higher plan.
What access do you need?
A collaborator account on your Shopify store, or ownership of a development store we create for you. For migrations we need admin access to the current WooCommerce or Magento site and its database or export tools, plus Search Console access so we can track indexing after launch.
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Explore AI Product SearchLet's Talk About Shopify Store Development
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